Similar Product Research (1)

Ed Sheeran - Small Bump (Acoustic)
Genre: Acoustic
Style: Performance based

This video is the acoustic version where Ed Sheeran is playing his guitar on a barge whilst floating down a canal, this is different from his official video because you see him playing his guitar whereas in the official video he is just singing in a hospital waiting room, although both are performance based. 


Lyric Analysis

There is a relationship between the lyrics and visuals in this video, one of the links is "And hold me tight, and you'll be alright" with the visual of a couple stood next to the river hugging. This is an indexical sign because they are showing love, which also links back to the lyrics. The symbolic sign wants the audience to feel included and relate to the lyrics. Also just as the couple start to hug there is a short fast paced pan.

This music video supports Goodwin's theory because of the relationship between lyrics and visuals.


Ed hasn't heavily depended on the lyrics alone, his emotional tone of voice throughout out the song and performance created an atmosphere so that even if you don't understand the song you are still aware that it is a sad song. 

I chose to analyse this music video because the genre is the same as what Ellie and I have chosen. Also because our music video is going to be performance based.

Acoustic version - https://www.youtube.com/watch?v=Npp7ZFOgpyM

Official video - https://www.youtube.com/watch?v=A_af256mnTE