Paloma Faith has been promoting herself on her website by adding click-able icons that go straight to her official profile on social networks such as 'Facebook' and 'Twitter'. She posts on social network sites about up and coming events so that people are aware and on Instagram she posts short videos of her new songs before they are released to entice her audience and make them excited. This is below the line marketing because it virtually costs nothing for her to update her social network sites and add a few widgets to her own website.
On music sites such as 'Vevo' and 'YouTube' it automatically takes you onto the site where her music videos are so you can listen to any song you want at any time. Also, YouTube have adverts before you can see any video so to promote herself further she has her own promotional advert.
Our band already has their own website in which they promote themselves. Like Paloma Faith, they have links to their official social network sites and post about events and new songs so people are aware of what is happening and stay interested.
Add to this, screen grabs and detail about above and below the line marketing to push this post into Level 3
ReplyDelete